Two day training for members of Omani civil society on how to improve relations with the media The workshop will be conducted in Arabic. 

Topics included but were not limited to:

• Understand the goals and objectives of media relations.

• Recognize the 3 keys to successful media relations:

§  Media and communication strategy. (Sensitivity, impact, reactive or proactive).

§  Access.

§  Creative and compelling delivery of message. (Effectiveness and Efficiency).

• Develop and maintaining a long term communication plan and process.

The goal of this seminar was to assist women members of Omani civil society to more effectively communicate with the press and maintain good communication with their membership enabling them to more successfully advocate for their causes.